UX Quote of the Month (via Userfocus): on design, iteration and teams

Worth repeating, I think:

"It's a process where they discover the product through constantly creating new iterations. A lot of companies will do six or seven prototypes of a product because each one takes time and money. Apple will do a hundred — that's how many they did of the MacBook. Steve Jobs doesn't wake up one morning and there’s a vision of an iPhone floating in front of his face. He and his team discovered it through this exhaustive process of building prototype after prototype." — Leander Kahney, a journalist who has followed Apple closely.<>

Link: Userfocus usability newsletter April 09.

See also this great blog post by Adaptive Path's Peter Merholz: Why designing products and services is a team sport.